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BAMarketing and Electronic Business

University of Applied Sciences Upper Austria
Austria, Steyr / Wels / Hagenberg / Linz
Tuition fee FREE
More information

Expenses, accommodation, working etc.

fh-ooe.at/..keting-and-electronic-business 

Overview

Business and commerce today would be unthinkable without the internet. Cyberspace has fundamentally changed the way all economic activity is undertaken and success in the market place is achieved.
Through the use of the internet, companies are presented with many new challenges, such as changes in consumers’ behavior and transparency. Cost pressures and globalization have also led to an increase in the use of the internet in the B2B sector. Companies must respond to these and other challenges by conducting online marketing activities.
Electronic business includes the support and execution of business activities such as sales, purchasing, or advertising using the internet. For these demands, comprehensively educated employees are needed who can combine their expertise in marketing, the internet, management and social skills. The degree programme Marketing and Electronic Business (MEB) offers a broad economic, interdisciplinary education that is tailored exactly to meet these requirements.

Focus
The degree programme offers a profound economical and interdisciplinary education focusing on:
- Marketing und e-marketing
- Electronic business
- Internet and IT
- Business administration/management
• Understanding, developing and implementing business models
- Social skills
• Team-leading skills and an international outlook

Career opportunities

MEB graduates will be well equipped to provide an in-demand skills resource to a wide variety of companies across most commercial and industrial sectors. The vital importance of the internet is increasingly being recognised especially in traditional fields. This has opened up many new opportunities in marketing and sales for more efficient structures and procedures. What is more, our MEB programme is a perfect primer for setting up
your own company.

Depending on personal drive, a graduate will be well qualified for a successful career in a variety of fields including:
- Project management in marketing and electronic business
- Marketing- und e-marketing management
- E-business- und e-commerce-management
- Product management in an aspect of the internet
- Management of internet and media coverage

Apply now! Fall semester 2020/21
This intake is not applicable

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Studies commence
Sep 2, 2020

Application deadlines apply to citizens of: United States

Apply now! Fall semester 2020/21
This intake is not applicable

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Studies commence
Sep 2, 2020

Application deadlines apply to citizens of: United States