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BA (Hons)Business with Marketing Management

Northumbria University
United Kingdom, Newcastle
Tuition fee £12,000 per year
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Expenses, accommodation, working etc. 


Our ‘Business With’ courses develop broad business skills while also offering a subsidiary pathway (around 33%) that starts after the first year, giving you an extra edge in employability.

BA (Hons) Business with Marketing Management includes an overview of marketing research and planning as well as options in retail marketing, relationship marketing, content marketing, buyer behaviour and customer experience.

The course is covered by the prestigious AACSB accreditation for Newcastle Business School, which was ‘Business School of the Year’ at the Times Higher Education Awards 2015. We’re also undergoing a full re-accreditation process with EPAS who require some of the highest levels of relevance, rigour and internationalisation.

Between your second and final years you can choose to undertake a work placement, study abroad or a hybrid of the two and in contrast to BA (Hons) Marketing Management, it’s not compulsory. All of the Business with courses are 3-year degrees with an optional 4th year between the second and final taught years. Students who do not take this option will be expected to undertake a final year UG Consultancy Project rather than the dissertation. In doing this, they are then graduating having followed a “real-world” experience as part of their undergraduate studies.

Career opportunities

By the end of this course you’ll be in an excellent position to apply for graduate training schemes and graduate roles. You’ll have a particular edge, thanks to your specialist studies, in roles such as marketing executive or branding strategist. As a marketeer you’ll have knowledge and skills that help turn a good business into a great one.

If you decide to start your own business, it’s good to know that the combined turnover of our graduates’ start-up companies is higher than that of any other UK university.

You can also undertake further study at postgraduate level with a course such as our Digital Marketing MSc.

Whatever you decide to do, you’ll have strong employability as a result of having acquired the characteristics of a Northumbria graduate. These include critical reflection and self-learning, collaboration and curiosity, and the ability to apply your knowledge to solve problems in ways that are sustainable and ethical.

Apply now! Fall semester 2020/21
This intake is not applicable

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Studies commence
Oct 1, 2020

Application deadlines apply to citizens of: United States