MAContent & Media Strategy
| Study location | Netherlands, Leeuwarden |
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| Type | Master courses, full-time |
| Nominal duration | 1 year |
| Study language | English |
| Awards | MA |
| Tuition fee | To be confirmed |
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| Entry qualification | Undergraduate diploma (or higher) You require a related bachelor’s degree and/or related work experience to be admitted to this programme. Please note! You are not allowed to apply to more than 1 course from NHL Stenden University of Applied Sciences. The entry qualification documents are accepted in the following languages: English. Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original. Documents can be either in English, German, French and Dutch. For this course it is also required by the university that you send verified copies of the entry qualification documents by post. You will receive guidelines after the application has been accepted. For additional information please contact your local Dream Foundation office. It is required that you send verified copies of the entry qualification documents directly to the university by postal mail. Important! Never send original documents by post! Stenden University of Applied Sciences Tel: +31 58 2441940 |
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| Language requirements | English IELTS 6.0 (with a minimum of 5.0 for each skill) |
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| Other requirements | At least 2 reference(s) must be provided. Two recommendation letters by your previous employer and/or school. A motivation letter must be added to your application. Your personal essay of 300-400 words A relevant portfolio is required. Aside from the application, an intake procedure is a mandatory part of the application process. This intake procedure entails the submission of a portfolio with a resume, motivation letter and proof of relevant knowledge and skills. |
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| More information |
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Overview
Would you like to learn how media content can contribute to organisations and their stakeholders? Are you interested in developing content and media strategies which help organisations to achieve their communication goals in a meaningful way? Do you want to earn a master’s degree while doing so? This course allows you to do just that!
- The only master programme with a focus on content and media strategies.
- The programme is developed in collaboration with the industry.
- A motivated core team of lecturers with extensive experience in teaching and practice.
- The programme was developed based on design based education principles.
- Government-funded, annual tuition fee.
- Embedded in the strong educational infrastructure of NHL Stenden.
Developments in digital media and the ensuing changes in consumer behaviour compel organisations to engage in a dialogue with their internal and external stakeholders. Traditional theories and applications of communication no longer suffice. That is why organisations are focusing strongly on the creation and distribution of media content in achieving their goals.
This has led to an increasing need for professionals with a background in media management and communication at master’s level, who can develop and convey insights into the area of content and media strategies. Content and media strategists are analytical professionals who contribute to organisational goals by strategically using media content.
Career opportunities
You can be employed in a wide variety of positions related to communications, marketing, and media such as:
- Brand manager
- Content strategist
- Marketing strategist
- Digital marketing specialist
- Brand publisher
We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.