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MABrand Management

Coventry University
United Kingdom, Coventry
Tuition fee To be confirmed
More information

Expenses, accommodation, working etc.

coventry.ac.uk/..1/fbl/brand-management-ma 

Overview

In this new global age, marketing and the management of brands stand out as the key to successful international business. This contemporary course will help to put you on the radar of potential employers, looking for professionals with the skills to lead their brand marketing strategies. Step into this world by studying at Coventry University.

The aim of this course is to prepare you to work in these crucial brand management positions in a range of organisations, across a range of sectors. The course will give you the opportunity to be a professional brand management practitioner with the theoretical knowledge, skills and personal attributes to become a leader in your chosen field, by providing you with contemporary perspectives on brands, brand equity and strategic brand management.

The growing interest in luxury branding is critically analysed in the course, including the theories underpinning the building of a luxury brand. The course also combines current thinking and developments surrounding global brand management, with illustrative examples for you to draw from and a strong focus on branding in an international context.

Career opportunities

The MA Brand Management is suited to graduates seeking career development and opportunities in brand management and advertising, both in-house or in agency based roles. Our course is currently accredited by the CIM, as it is mapped to the CIM’s professional qualifications, which means that straight after your degree you can go on to achieve the CIM Professional Diploma in Marketing with exemptions provided for some modules (additional fees apply). Please refer to the accreditation section in the Course Overview for further information.

Through Coventry Business Schools Business Futures team, you will have the support of dedicated Personal Employment Tutors, who are industry trained, and be able to tap into their extensive network of employers with a wide range of internship possibilities. The employment unit also supports you with workshops and guidance on the various aspects of the employment process such as preparing your CV, interview practice and mock assessment centres

Coventry University is committed to preparing you for your future career and giving you a competitive edge in the graduate job market. Alongside Business Futures, the University’s Careers and Employability team provide a wide range of support services to help you plan and prepare for your career.

Apply now! Fall semester 2020/21
This intake is not applicable

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Studies commence
Oct 1, 2020

Application deadlines apply to citizens of: United States