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BBAMarketing Management

Tuition fee To be confirmed
More information

Expenses, accommodation, working etc.

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Overview

Designing an exciting marketing campaign for the new iPhone, organising a press conference for Greenpeace or conducting market research on which emotions are associated with eating ice cream. All these are examples of something a marketing professional does. As a marketer you know exactly what triggers consumers. You know why we pay more for Coca-Cola, while a different brand might be more tasty in a blind test and maybe you will make sure that people will sleep in a tent for the release of the new Playstation.

We teach you to understand why some products are successful and others aren’t. By conducting smart market research you learn to reveal the needs of your target group. Your market analysis and communication strategy builds brands. You don’t just use your creativity for well-known consumer products. Banks, charity organisations and governmental institutions also like to distinguish themselves from their competitors through ground-breaking campaigns. We will provide an international learning community and in interesting projects and internships you gain practical experience before you graduate, which will prepare you for a successful career.

Apply now! Fall semester 2020/21
This intake is not applicable

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Studies commence
Sep 2, 2020

Application deadlines apply to citizens of: United States

Apply now! Fall semester 2020/21
This intake is not applicable

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Studies commence
Sep 2, 2020

Application deadlines apply to citizens of: United States