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MscMarketing Communications

University of Birmingham
United Kingdom, Birmingham
Tuition fee To be confirmed
More information

Expenses, accommodation, working etc.

birmingham.ac.uk/..ing-communications.aspx 

Overview

This programme is designed for recent graduates and practising managers already familiar with basic marketing concepts. It will enable you to develop advanced knowledge and understanding of the theory and practice of integrated marketing communications but within a strategic marketing context and managerial framework

Programme structure

This programme is designed for recent graduates and practising managers already familiar with basic marketing concepts. It will enable you to develop advanced knowledge and understanding of the theory and practice of integrated marketing communications but within a strategic marketing context and managerial framework.

This programme is accredited by The Chartered Institute of Marketing (CIM) and count towards fifty percent of the CIM Professional Diploma in Marketing.

The programme will develop your critical awareness of contemporary strategic marketing issues, the role of communications in marketing, and a critical approach to the principles and practice involved in planning, creating, managing and evaluating communication campaigns which incorporate both traditional and new media.

Programme content
Core modules include:

Contemporary Issues in Strategic Marketing
Marketing Analytics
Marketing Communications
Advertising and Sales Promotions
PR and Media Skills
Direct and Interactive Marketing

These are followed by the opportunity to deepen and apply your understanding of marketing communications through a range of specialist elective modules and a major personal research dissertation or company project.

Career opportunities

As a postgraduate at Birmingham Business School you will have access to our specialist careers service, Careers in Business. This service is only available to postgraduates and provides support with job applications and interviews, job seeking and skills development.

Services include:

Individual appointments to review your CV or application form, discuss your career plans and provide advice about job seeking
Workshops to help you develop the skills that multinational employers look for
Events and exercises to help you get through the graduate selection process include practice interview sessions and a mock assessment centre
Opportunities to interact with employers and recruiters at sector specific events such as Careers in Banking and Careers in Consulting.

Apply now! Fall semester 2020/21
This intake is not applicable

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Studies commence
Sep 20, 2020

Application deadlines apply to citizens of: United States