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MAInteractive Media Practice

Tuition fee £11,750 per year
More information

Expenses, accommodation, working etc. 


This exciting new multidisciplinary master’s programme is fully designed to reflect the needs of contemporary interactive media industries, bringing together creative technologies, interactivity and design practices within digital cultures with the user in mind.

Interactive Media Practice combines a wide range of digital creative technologies primarily combining digital literacies design, technology and interaction, through user centred design for commercial outputs to an industry standard.

Interactive Media Practice places the user at the centre of the experience and focuses on design and content creation in areas such as: mobile app development, wearables, games, rich media websites, interactive guides and installations, immersive VR, next generation advertising and virtual and augmented reality systems, through to social media powerful eMarketing and entrepreneurship through innovation protocol.

Using the leading industry software, you will be involved in designing and making interactive digital media content for delivery over the Internet, on tablets and mobile devices and for installations to designing compelling user interfaces creating a great user experience, this also extends to the development towards creating content for the ‘internet of things’.

The MA in Interactive Media Practice course will prepare you for this sector, by leveraging and integrating the fine blend between creativity and technical capacities. You will also benefit from having access to a range of highly regarded industry practitioners who will offer you exceptional insight and working knowledge within the field, both challenging and encouraging your technical and creative fair. On this master’s degree you will develop commercial-level interactive media and digital content production skills.

This multidisciplinary course prepares you to work in a wide range of industry combining theory, practice, and bringing together technical, creative perspective on new media systems, interactive technologies and digital culture as well as exploring new emerging creative technologies, producing an industry professional who can produce as well as explore future creative technologies.

The Interactive Media Practice degree offers an ideal underpinning for those seeking employment in the digital media industries, which increasingly require people who work with technology form a creative perspective. This is the course that will create the next generation of interactive media talent who are both enterprising and creative.

Our approach on the course is implemented through hackathon culture as seen in technology start up sectors, where cross collaboration through interdisciplinary approach is very welcomed. Students are encouraged to apply from design, non-programming or non-technical backgrounds as well as technical backgrounds.

Programme structure

Applied Innovation and Interactive Design

In this module you will explore and experiment with innovation interactive media applications in a range of areas and technologies. This module explores the development of new idea from concept to completion through applied innovation and interactive design. The focus I to exploit and experiment with creative technologies to produce work with assigned USP within the digital spectrum through user-centred design, creating a compelling and enriched user experience. There is an option to gain an additional Adobe certification subject to module performance and passing relevant exams.

Mobile Apps and Wearable Devices

This module focuses on producing and designing powerful mobile applications, professional practice and the skills required for targeting mobile devices including wearables from concept to completion in alignment with current industry practices for maximising commercial viability, for a consumer-faced outcome. You will explore the requirements and various challenges designing for module and wearable devices and hack together ideas, which solve real work problems within our hack lab. You will also develop critical and speculative theoretical and practice-based research on the ways computational media technologies are embedded in the technical, cultural, aesthetic, structures of society and how we interact with them on a daily bases for a deeper understanding.

Entrepreneurship and Project Management for Creative Industries

This module is designed to address reflective practice, entrepreneurship and developing your creative skills through enterprising activity. You will develop your ability to assemble creative projects and bring them to the market using PRINCE2 (Projects IN controlled Environments) methodologies for a commercially viable outcome. You will learn project management theories and mind mapping, explore project management practices, as well as critically evaluate workflows and develop the competencies and skills of a future project manger in industry. This will move towards the development of utilising your contract and new skills to formulate and contract an SME or creative micro business for creative industries from concept to completion, which is consumer faced and commercially viable.

Social Media and E-Marketing

The module examines the role of the social media within the eMarketing and developing powerful marketing campaigns and knowledge within digital media. This module will equip you with advanced knowledge of managing digital marketing campaigns, using social media and web-based technologies. Also developing a cultural understanding, critical and speculative theoretical and practice-based research in order to predicted future trends. You will also gain wider knowledge marketing competencies of email marketing, google analytics, PP, SEO protocols, as wells as trending tools for future forecasting insights, and associated powerful eMarketing and web based tools in order to enhance, build and manage a campaign successfully using a variety of technologies creatively on time and on budget inline with industry demands.

Hack Lab and Creative Technologies

By definition hackathons provide a venue for self-expression and creativity through technology. Individuals with technical backgrounds come together, form teams around a problem or idea, and collaboratively code a unique solution from concept to completion these generally take shape in the form of websites, mobile apps, and robots more recently to wearable’s and VR otherwise described as creative technologies. This module is designed to equip students with advanced knowledge of managing and assembling ideas, using a wide variety of creative technologies and advanced programming, in a real world context. Also developing a cultural understanding, critical and speculative theoretical and practice-based research in order to solve real world problems.

UX Design and Development

This module prepares students ability to develop and design for emerging technologies enhancing the user experience for websites, interactive media, games, robotics and the internet of things – through a series of challenging briefs. Students are expected to engage with innovative practices in designing advanced UX and UCD principles in developing GUI, demonstrated and implemented through a range of practical coursework using best industry practices based upon theoretical research and assigned readings.

Major Project

The Major Project is your opportunity to negotiate a large-scale, self-determined, original and inventive project, based upon several areas explored in the taught stage of the course. At this stage you will be developing a project within your specialist area and may seek to work with a commercial entity or professional body in the development of your learner contract.

Career opportunities

There are many highly desirable careers that students from this course can go on into such as: interactive media, app development, new media production, interactive development, advanced web producer, content manager, UX designer, project management, media, digital marketing, media design, online branding, interactive game design, web production, game designer, media advertising, information design, digital production, strategic development, online advertising, UX architect, digital SAM, mobile UX, front end development, wen development, email marketing executive, ecommerce digital marketing manager, .net developer, UX designer academic publisher, UX researcher, social media executive, digital designer, digital advertising, SEO consultant, content marketing specialist, interaction designer, digital project manger, optimisation manager and digital content production. Digital marker, creative technologist, rich media website developer, games producer, social media manger, museum installation, VR gaming, VR advertising.

Apply now! Fall semester 2020/21
This intake is not applicable

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Studies commence
Sep 20, 2020

Application deadlines apply to citizens of: United States