Skip to content High contrast mode
Logo of The University of Sheffield

MScGlobal Marketing Management

Tuition fee To be confirmed
More information

Expenses, accommodation, working etc.

sheffield.ac.uk/..marketing-management-msc 

Overview

On this course, you’ll spend one semester inSheffield and the other at a partner university in Hong Kong.

You’ll get an advanced-level introduction to a range of marketing disciplines including international consumer behaviour, communications, research and strategic marketing.

When you register on the course, you automatically become an Affiliate Postgraduate member of the CIM. When you graduate, you qualify for Chartered Marketer status.

Programme structure

Semester one – Sheffield

Introduction to Marketing
Global Marketing
Marketing Communications
International Consumer Behaviour
Contemporary Marketing Research

Semester two – Hong Kong Baptist University

International Marketing Research
International Services Marketing Management
Socially Responsible Marketing in an International Context
Strategic Marketing
Project Dissertation

Teaching

Lectures
Seminars
Case studies
Group work for collaborative learning
Web-based discussion groups

Assessment

Individual assignments
Group projects
End-of-semester exams
Dissertation

Apply now! Fall semester 2020/21
This intake is not applicable

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Studies commence
Sep 20, 2020

Application deadlines apply to citizens of: United States