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MScMarketing Innovation

University of Winchester
United Kingdom, Winchester
Tuition fee £12,750 per year
More information

Expenses, accommodation, working etc.

winchester.ac.uk/..rketing-innovation.aspx 

Overview

Marketers need to successfully drive innovation; build brand presence in a changing society; create an organisational culture that shares and acts on the principles of customer focus; and develop performance metrics that include data analytics and deep insights into consumer motivations, in addition to a focus on financial and market performance. These capabilities need to be applied in a creative manner with an awareness of ethical and social responsibility.

MSc Marketing Innovation develops students’ marketing capabilities relating to the strategic and creative process of leading and managing innovations through to commercialisation and beyond.

Students explore innovation as it pertains to existing products and services, focusing on the knowledge and skills required to ensure continued success of brands and organisations in the marketplace. Students explore the areas of idea generation and innovative data collection methods and examine how insights derived from consumer research can aid the development of creative and effective marketing strategies.

In addition, the programme fosters a detailed understanding of the design, development and management of new product and service innovations and explores how to create an engaging brand presence in an increasingly complex media landscape. The programme focuses on developing innovative and responsible marketing professionals, who possess skills relating to creativity, consumer insight, brand development and strategic analysis and who are capable of driving strategic change.

Programme structure

The Marketing Innovator
Consumer Analysis, Insight and Creativity
Product-service Design and Development
Strategic Brand Planning, Market Development and Opportunity Identification
Marketing Communications
Market-led Organisational Change
Research Methods for Business
Dissertation

Career opportunities

Graduates may enter domestic or international roles within product management, market development, business ownership, market research, customer insight management or new product development.

Apply now! Fall semester 2020/21
This intake is not applicable

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Studies commence
Oct 1, 2020

Application deadlines apply to citizens of: United States