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MScMarketing

Solent University
United Kingdom, Southampton
Tuition fee To be confirmed
More information

Expenses, accommodation, working etc.

solent.ac.uk/../postgraduate/marketing-msc 

Overview

The marketing industry is fast-moving, dynamic – it must respond and adapt to changing customer needs. Digital story-telling is becoming more and more central for brands. Social and mobile channels offer many opportunities for content and engagement. They deliver detailed analytics to help practitioners develop and evaluate marketing plans. The course explores the relationship between paid, owned, earned, and shared media, as well as the traditional marketing roles in an increasingly agile world.

Graduates with creative and digital skills can tap into and help drive the importance of content. Predicted trends include the central importance of mobile, the need for content – in particular, visual and user-generated content – and the growth of social channels. All driven by the visualisation of ‘big data’.

As a student on this course, you’ll have the opportunity to work within Solent Creatives, Solent’s in-house agency. Here, you’ll work on live client briefs to build relevant industry experience. You’ll also be encouraged to collaborate with students on related courses through shared units.

Programme structure

Year one

Teaching period one:

Customer Relationship Management
Contemporary Issues in Marketing
Strategic Marketing

Teaching period two:

Digital Marketing
Professional Practice 2
Research Methods
Integrated Marketing Communications

Teaching period three:

Masters Project

Career opportunities

This course will help prepare you for leadership roles in a marketing environment. Graduates could pursue roles such as account executive, marketing executive, market researcher, communications coordinator, media buyer and creative leader.

Apply now! Fall semester 2020/21
This intake is not applicable

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Studies commence
Sep 20, 2020

Application deadlines apply to citizens of: United States