|Study location||United Kingdom|
|Type||Master courses, full-time|
|Nominal duration||1 year|
|Tuition fee||To be confirmed|
Undergraduate diploma (or higher)
An honours degree at 2:2 or higher
The entry qualification documents are accepted in the following languages: English.
Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original.
IELTS: 6.5 overall (with minimum of 6.0 in writing and a minimum of 5.5 in reading, listening and speaking)
At least 2 reference(s) must be provided.
A motivation letter must be added to your application.
Applicants will need to be interviewed prior to starting this course.
The marketing industry is fast-moving, dynamic – it must respond and adapt to changing customer needs. Digital story-telling is becoming more and more central for brands. Social and mobile channels offer many opportunities for content and engagement. They deliver detailed analytics to help practitioners develop and evaluate marketing plans. The course explores the relationship between paid, owned, earned, and shared media, as well as the traditional marketing roles in an increasingly agile world.
Graduates with creative and digital skills can tap into and help drive the importance of content. Predicted trends include the central importance of mobile, the need for content – in particular, visual and user-generated content – and the growth of social channels. All driven by the visualisation of ‘big data’.
As a student on this course, you’ll have the opportunity to work within Solent Creatives, Solent’s in-house agency. Here, you’ll work on live client briefs to build relevant industry experience. You’ll also be encouraged to collaborate with students on related courses through shared units.
Teaching period one:
Customer Relationship Management
Contemporary Issues in Marketing
Teaching period two:
Professional Practice 2
Integrated Marketing Communications
Teaching period three:
This course will help prepare you for leadership roles in a marketing environment. Graduates could pursue roles such as account executive, marketing executive, market researcher, communications coordinator, media buyer and creative leader.