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MAMedia Management

Tuition fee To be confirmed
More information

Expenses, accommodation, working etc.

royalholloway.ac.uk/..edia-management.aspx 

Overview

Concentrating on the art of managing and marketing film, TV and digital media industry projects, this Masters programme teaches aspiring producers the essential creative, management, digital marketing, business and vocational skills essential for working within the media industry. The focus is on acquiring fundamental project management skills needed to oversee the life cycle of large creative projects.

Taught by established industry professionals, with close links to the UK media industry, and experienced Project Management professionals, this MA will suit highly motivated students who are seeking a Masters programme which combines the creative development process with the practical management and digital tools required to manage creative projects from conception to completion.

Programme structure

Core modules
Structures of Broadcasting
In this module you will develop an understanding of public service and commercial models of broadcasting. You will look at the organisation of broadcasting, considering the differing markets for TV programmes, and commission and production regimes around the world. You will examine the nature of global flows in programming, the market system that enables them, and the major broadcasting organisations. You will also explore the structure of the global programme sales and co-production markets.

Production Study 1
In this module you will develop an understanding of the key challenges of producing a long running, high-volume, British television drama series. You will look at the role of such series in the television landscape, and examine the organisation, management, funding, budgeting and scheduling of drama productions. You will explore audience profiles and see how these fit within the economic and cultural priorities of television. You will also have the opportunity to meet writers and directors from a drama series.

Digital Media Marketing – Mobile, Social Media and Strategy
In this module you will develop an understanding of the way in which marketing has evolved and continues to evolve as a result of the rise and dominance of digital and social media. You will consider the influence digital media, the web, mobile and social technologies have had on marketing, and the impact they will likely continue to have on the way marketing practice develops in the future. You will examine the theoretical and historical context of digital and social media marketing, particularly how they relate to the film and television industries, and critically assess a range of campaigns and multiplatform marketing strategies.

Media Industries Report
In this module you will develop an understanding of the contemporary issues facing media managers and the creative industries more generally. You will look at a variety of methological approaches to the study of the creative industries, considering their relative strengths and weaknesses. You will analyse industry report data, presenting your findings in written and relevant visual forms. You will be assigned a supervisor who will provide support and guidance on how to carry out primary research and preapre your report to common industry standards.

Career opportunities

Graduates from Media Arts MA programmes have successfully progressed into a wide range of professions which include film and television production and management, development, broadcasting, digital & social media marketing and strategy, film finance, literary representation, advertising, marketing and distribution, media law, the public sector, and teaching.

The Media Arts department is developing a strong research culture and has a growing number of Practice-based MPhil and PhD students. Further study to research degree level, ultimately leading to a PhD, is therefore one option. For more details on further learning and career opportunities please refer to the Careers & Employability Service.

The Centre for Professional Studies holds a 100% record for employment for UK/EU students with the vast majority becoming project managers in varying sectors. The Centre’s overseas students have enjoyed similar success with positions across a diverse range of industries including banking, automotive industries, mining, oil and gas and many others.

Apply now! Fall semester 2020/21
This intake is not applicable

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Studies commence
Oct 1, 2020

Application deadlines apply to citizens of: United States