|Study location||United Kingdom, Park Square campus|
|Type||Master courses, full-time|
|Nominal duration||1 Years|
Undergraduate diploma (or higher)
The entry qualification documents are accepted in any language
At least 2 reference(s) should be provided.
A motivation letter must be added to your application.
On successful completion of this course, you will be ideally placed
to develop a career in public relations or within an integrated
marketing communications discipline, whether in consultancy or in an
in-house corporate function. Public relations is in great demand in
today’s society in a variety of spheres, including industry, commerce,
government, the voluntary and service sectors – indeed anywhere there
is a need to communicate or defend the activities of an organisation.
During the course you will:
- Mix with other postgraduate students from around the world in a
- Experience an emphasis on building student employability skills
- Benefit from links with leading UK agencies in public relations
Areas of study you may cover on this course include:
- Public relations issues
- Media relations
- Internal relations
- Crisis management
- Integrated marketing
- Marketing communications and society
- Public relations and social media
CAREER MANAGEMENT SKILLS
The programme is aimed at providing students with advanced knowledge
and skills to facilitate employment and subsequent career development
in public relations. The approach to public relations through the five
specialist Public Relations units not only develop intellectual
abilities, but also provide practical career development skills, and
the student encounters with current issues and leading practitioners
serves to add a experiential element too.
CAREER/FURTHER STUDY OPPORTUNITIES
Careers in Public Relations either in consultancy or in-house PR
role, or within full service integrated marketing communications
Preparation for PhD study in public relations, marketing
communications or related topic.